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Hey there!
Thanks for your interest in my Key Sales Strategies for Real Estate Success presentation given at WealthCon in 2024. I focused my talk on key strategies for making it big in real estate sales. I hope you get some great value out of it.
Below the video, we have a detailed summary for you as well. So don't worry about taking notes, we have you covered!
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Key Sales Strategies for Real Estate Success
WealthCon 2024
Click Below to Play the Video
Summary
Sales and marketing are crucial in real estate, as nothing happens until the phone rings. Steve Trang emphasizes the transformation of sales in the digital age, highlighting the need for new methods and strategies. He stresses the importance of setting expectations, effective communication, and perspective-taking in sales calls, while also acknowledging the challenges of empathy and understanding in connecting with others.
Sales and marketing strategies for real estate investors
Steve praises Ryan's success and shares insights on effective communication for sales and raising capital.
He emphasizes the importance of sales skills in real estate investing.
Sales strategies and setting expectations in real estate appointments
Steve shares his experience in sales, engineering, and real estate, emphasizing the importance of understanding the customer's perspective.
He warns against being "Scotty" in a sales scenario, where a customer is not participating in the game and is left behind.
Steve explains the importance of setting expectations and getting a clear "yes" or "no" in sales appointments.
He shares his process for achieving this outcome, including extracting information and preventing remorse.
Effective communication and empathy in sales
Steve emphasizes the importance of understanding the other person's perspective in sales.
He shares tips on how to actively listen and empathize with clients, such as repeating back their wants and needs.
Steve emphasizes the importance of understanding how messages are received and interpreted, rather than just focusing on what is said.
He highlights the challenges of effective communication, citing the brain's limited capacity for processing information and the impact of filters and biases on communication.
Steve shares his struggles with communication and the importance of the platinum rule.
He recounts his experiences in restaurants and real estate, highlighting the desire to help others.
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