The Sales Framework You Need to CRUSH Your Sales in 2025

Crush Your Sales Goals in 2025 with the Vivid Selling Framework

If you're a sales professional looking to take your career to the next level, you need to listen to the latest episode of the Close More Sales podcast with Ian Ross. In this powerful episode, Ian shares the game-changing Vivid Selling Framework that has helped him and his clients unlock a whole new level of income and success.

Insights for Sales Reps

The key insight that Ian shares right off the bat is that sales is not about pushing products or services - it's about creating certainty in your prospects. Too often, sales reps feel like they need to be high-energy and forceful to close deals. But Ian has discovered that the true path to success is freeing yourself from that mentality and instead focusing on guiding your prospects to make their own confident decisions.

Don't Worry About Being Liked

One of the most profound points Ian makes is about the importance of building trust over likability. As he explains, the right kind of rapport is not about being everyone's best friend – it's about positioning yourself as a trusted authority that your prospects can rely on. By asking the right questions and truly understanding your prospect's world, you can incrementally build that trust and inspire them to take action.

Emotional Decisions

Another game-changing idea that Ian unpacks is the role of emotion in the decision-making process. Citing neuroscience research, he explains that human beings make decisions based on emotional drivers, not just the rational benefits of a product or service. That's why the Vivid Selling Framework is so powerful – it's designed to get your prospects emotionally invested in the outcome and feeling certain about their decision to work with you.

The VIVID Framework

The framework itself is an acronym that stands for Vision, Identify, Validate, Impact, and Decision. Let's dive into each of these steps:

Vision: This is all about helping your prospects vividly envision their desired future and the positive impact it would have on their lives. By getting them to verbalize their goals and aspirations, you're tapping into their deepest emotional drivers.

Identify: Next, you'll identify the gaps between where your prospects are now and where they want to be. Uncover the obstacles they've faced and the efforts they've already made – this will position your solution as the missing piece.

Validate: Throughout the conversation, you'll validate your prospects' hesitations and concerns without necessarily agreeing with them. This builds trust and shows that you understand their perspective.

Impact: Here's where you really drive home the urgency. Help your prospects quantify the problem and understand the true cost of inaction. Paint a vivid picture of what they stand to lose if they don't make a change.

Decision: Finally, you'll guide your prospects to feel like they're making the decision to move forward.

By this point, they'll be emotionally invested and certain about taking action. If you implement this framework in your sales conversations, you'll see incredible results. Ian has used it to help hundreds of salespeople unlock a new tax bracket, and he's sharing it with you for free on this podcast.

So what are you waiting for? Dive into this episode and start crushing your sales goals in 2025 and beyond. The Vivid Selling Framework is a game-changer, and it could be the missing piece that takes your career to the next level.

Watch the full episode here.

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